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Perceptual Mapping: How to Visualize Brand Positioning & Competitive Landscape

Perceptual Mapping: How to Visualize Brand Positioning & Competitive Landscape

by Kurt Uhlir | Feb 17, 2025 | Business Operations, Marketing

Perceptual mapping (also known as a brand positioning map) is a way to visually understand how consumers see your brand compared to others. A perceptual map is a diagram that visually represents brand positioning, showing where your brand stands on things like price,...

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